Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.
Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019
Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China
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Essie enters its ‘cheeky luxury’ era in a bid to target new consumers
Read moreAs Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era
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Colour Cosmetics
Essie enters its ‘cheeky luxury’ era in a bid to target new consumers
As Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Skin Care
CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals
The L’Oréal-owned brand has expanded its partnership with the National Association of Free & Charitable Clinics (NAFC) with a long-term initiative which will provide free skin checks to those in underserved communities in America, launching on World Skin Health Day
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Marketing
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation
New insights have revealed the best-performing brands across artificial intelligence (AI) platforms ChatGPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e.l.f. Beauty leading the way
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Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point
CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate
Marketing
La Roche-Posay rallies for sun safety as exclusive sun care supplier of The Championships, Wimbledon
The L’Oréal-owned dermalogist-led skin care brand is serving up sun care at the tennis tournament as it partners with The All England Lawn Tennis Club for the first time to raise awareness of the importance of sun protection and skin health