Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

By Sarah Parsons | Published: 21-Nov-2018
Marketing

Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China

You need to be a subscriber to read this article.
Click here to find out more.
Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

Read more
The L'Oréal-owned skin care brand’s partnership blends French football club Paris Saint-Germain’s elite sporting team with Vichy Laboratoires' dermatological science and high-performing skin care and hair care

Trending Articles

  1. Victoria Beckham Beauty says Blush Stylus launch was inspired by daughter Harper Victoria Beckham has stated her 14-year-old daughter came up with the idea to expand Victoria Beckham Beauty’s Stylus franchise with a cream blush, as rumours continue to swirl about Harper Beckham launching her own skin care range
  2. What are the trends shaping beauty and wellness fulfilment right now? Beauty trends can change quickly. Looksmaxxing, skin longevity, peptides, seasonal scents and colour palettes, and hybrid products such as skin tints are all influencing what consumers are looking for. But behind those trends, fulfilment is having to adapt too
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’ The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Olehenriksen to open sweet-inspired Scandiland pop-up in New York The pop-up event in New York, US, takes inspiration from the beauty brand’s Scandinavian heritage as Olehenriksen’s celebrates the launch of its newest Pout Preserve Peptide Lip Treatment, Scandi Candy
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Meet the host of the Pure Beauty Awards 2026: Ateh Jewel Broadcaster and entrepreneur Ateh Jewel talks beauty innovation, impactful moments and what she is most excited for on the night ahead of her return to host the Pure Beauty Awards 2026, which takes place in London on 15 October

Upcoming event

British Beauty Week 2026

12-25 October | London, United Kingdom See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

The L'Oréal-owned skin care brand’s partnership blends French football club Paris Saint-Germain’s elite sporting team with Vichy Laboratoires' dermatological science and high-performing skin care and hair care
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

A soon to be released report published by the L'Oréal-owned brand, in collaboration with psychologist Dr. Nina Jane Patel, examines how behaviours, including location tracking, password demands and constant digital monitoring, mask signs of coercive control
Finance
L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

Fortier-Cyr, who began her career with French beauty giant L'Oréal in 2007 at Vichy Laboratories, will report to Stéphane Bérubé, President and CEO of L'Oréal Canada
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

With beauty continually investing in partnerships and product collaborations with the entertainment industry, CB explores why the two pair so well together, alongside the best product collaborations to come out of these partnerships
Marketing
Estée Lauder Companies to scale GEO and AI marketing with Profound partnership

Estée Lauder Companies to scale GEO and AI marketing with Profound partnership

The beauty giant has partnered with artificial intelligence (AI) marketing platform Profound to scale the presence of its brands, such as MAC Cosmetics and Jo Malone London, across AI search platforms globally
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently

Although the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
Subscribe now