Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

By Sarah Parsons | Published: 21-Nov-2018
Marketing

Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China

You need to be a subscriber to read this article.
Click here to find out more.

Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Garnier unveils Collective for the Planet programme to address ‘gap’ in environmental action

Read more
The L’Oréal-owned beauty brand’s initiative will put nature preservation in the spotlight, and inspire consumers to take action and raise funds by participating in events, starting with ‘Run for the Forest’ at the Schneider Electric Marathon de Paris race

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    The biggest beauty activations at Coachella 2026 From a Kardashian takeover at the 818 Outpost to Hailey Bieber’s Rhode’s invite-only event and sun protection courtesy of Neutrogena, discover the best beauty activations at Coachella 2026
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Kylie Jenner’s Sprinter unveils k2o to support hydration, recovery and skin health The entrepreneur and founder of Kylie Cosmetics is adding a beauty-focused arm to her beverage brand, Sprinter, with the launch of hydration and skin health sub brand k2o by Sprinter
  3. Hailey and Justin Bieber debut first Rhode collaboration ahead of Coachella Hailey Bieber has enlisted husband, singer Justin Bieber, to launch Rhode x The Biebers, which sees the e.l.f. Beauty-owned brand enter into ‘spotwear’ alongside two limited edition launches
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Garnier unveils Collective for the Planet programme to address ‘gap’ in environmental action The L’Oréal-owned beauty brand’s initiative will put nature preservation in the spotlight, and inspire consumers to take action and raise funds by participating in events, starting with ‘Run for the Forest’ at the Schneider Electric Marathon de Paris race
  5. Nexxus taps Christina Aguilera to front Keraphix Collection with new ‘NeXXtina’ campaign The hair care brand has teamed up with the singer and actress to be the face of its revamped Keraphix Collection, alongside the debut of its new damage repair innovation

Upcoming event

Anti-Ageing Skin Care Conference

23-24 June 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Garnier unveils Collective for the Planet programme to address ‘gap’ in environmental action

The L’Oréal-owned beauty brand’s initiative will put nature preservation in the spotlight, and inspire consumers to take action and raise funds by participating in events, starting with ‘Run for the Forest’ at the Schneider Electric Marathon de Paris race
Finance

L'Oréal USA taps industry veteran Nora Wolfe as SVP and US Head of Media

Wolfe enters the role with more than 18 years of media leadership experience, which she will use to shape the next chapter of L’Oréal USA’s media transformation
Colour Cosmetics

L’Oréal Paris taps into cultural zeitgeist with The Devil Wears Prada 2 collaboration

L’Oréal Paris’ campaign with The Devil Wears Prada 2 brings Runway – the fashion magazine at the heart of the upcoming movie – to life in a humorous way, helping the brand to ‘show up in a moment that defines beauty and pop culture’
Colour Cosmetics

Bella Hadid named Prada Beauty’s first-ever Global Beauty Ambassador

Model Hadid makes her debut for Prada Beauty as the brand’s first Global Beauty Ambassador, fronting the brand’s latest make-up launch, Prada Touch
Colour Cosmetics

Lancôme signs actress Vanessa Kirby as Global Ambassador

The L’Oréal-owned luxury brand has named BAFTA-winning British actress and producer – known for roles in Netflix’s The Crown and The Fantastic Four: First Steps – as the latest addition to its roster of Global Ambassadors
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Garnier signs supermodel Gisele Bündchen as first Global Ambassador to promote high-tech era

Bündchen is the L’Oréal-owned legacy brand’s first global face in its 120-year history, with the partnership aiming to accelerate awareness of Garnier’s High-Tech Nature strategic vision of ‘wellness beauty without compromise’
Fragrance

Balmain Beauty breaks into prestige fragrance market with Destin de Balmain

This floral-fruity eau de parfum is the next step in Balmain Beauty’s – the beauty arm formed as a joint venture between Estée Lauder Companies and the fashion house – luxury fragrance journey
Subscribe now