Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

By Sarah Parsons | Published: 21-Nov-2018
Marketing

Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China

You need to be a subscriber to read this article.
Click here to find out more.

Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Beauty named top indie beauty brand for creator retention rate

Read more
Independent beauty players are among the fastest growing in the industry, according to a new report from Traackr which outlines their growth potential

Trending Articles

  1. Chanel invests in AI with first-ever try-on beauty app Lipscanner is a world-first for the brand and pairs colour inspiration with more than 400 lip products from the luxury French brand
  2. Cosmoprof Asia 2025 celebrates beauty innovation: Finalists and jury revealed for the awards The spotlight is on innovation and creativity as Cosmopack Asia and Cosmoprof Asia announce the finalists of the prestigious Cosmopack Asia & Cosmoprof Asia Awards, curated by BEAUTYSTREAMS
  3. Dr. Squatch sparks backlash after launching Sydney Sweeney bathwater soap The “very real” limited edition bar will go on sale in June but has left some questioning the move
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The impact of Lush's anti-social media strategy three years on Chief Digital Officer Jack Constantine on the effects of the retailer’s social media hiatus, driving growth through other channels and his views on the discord surrounding platform moderator issues
  5. L’Oréal’s Urban Decay partnership with OnlyFans star Ari Kytsya sparks concerns from campaigners The Fawcett Society has said that by including niche creators of adult-only content in make-up campaigns the beauty industry could entice young girls to the platform

Upcoming event

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Beauty named top indie beauty brand for creator retention rate

Independent beauty players are among the fastest growing in the industry, according to a new report from Traackr which outlines their growth potential
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: Maybelline’s new beauty campaign turns a subway delay into an inclusive runway

‘Fit Me For Every You’ is the latest activation in the L’Oréal-owned brand’s new era of ‘culturally resonant’ storytelling, turning a subway delay in New York City into a moment that celebrates diversity and spotlights its number one foundation Fit Me
Fragrance

Colman Domingo named Valentino Beauty’s first Global Ambassador for fragrance

The actor and director is Valentino’s first-ever ambassador for its fragrance lines, building on his role as menswear ambassador for the luxury house
Colour Cosmetics

Bobbi Brown appoints actress Sara Foster as Global Brand Ambassador

The Estée Lauder-owned cosmetics brand has named the actress and entrepreneur as its newest Global Brand Ambassador, with Foster set to spotlight simplicity, confidence and three hero skus in the Effortlessly Put-Together campaign
Colour Cosmetics

Estée Lauder taps actress Nia Long as first Brand Ambassador for North America

The actress, producer and author will feature in campaigns for Estée Lauder’s skin care and make up lines across digital, TV, and print
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The untold story of… La Roche-Posay’s Anthelios sunscreen

The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold Story’ series
Training & Education

What’s on at British Beauty Week 2025: Activations, workshops, expert panels

British Beauty Week (20 to 26 October) is back for 2025, shining a spotlight on the ‘future of beauty’ through virtual and in-person activations across the UK
Subscribe now