Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.
Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019
Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China
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The Ordinary spotlights New York City transit problem with free bus shuttle service
Read moreThe skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
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Skin Care
The Ordinary spotlights New York City transit problem with free bus shuttle service
The skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
Skin Care
La Roche-Posay enters first entertainment partnership with Minions & Monsters
The L’Oréal-owned skin care brand has teamed up with Illumination's Minions & Monsters to launch the ‘Ready, Clear, Action!’ acne campaign ahead of the animated film’s upcoming release, spotlighting La Roche-Posay’s Effaclar range
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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