UK retailer Boots has launched a new campaign aimed at encouraging more children to wear sun protection.
The Making Suncare Funcare campaign was launched after research conducted for the retailer revealed only 5% of children think they need to wear suncream when on holiday abroad, while just 1% believe they need to wear it on holiday in the UK.
The national campaign is led by X-Factor finalists Same Difference and features an updated version of the popular children’s song Heads, Shoulders, Knees and Toes, and includes a dance routine to encourage children to apply suncream.
“It’s important that children understand the need to wear sun protection and parents shouldn’t be battling trying to apply suncream to their children,” said Boots’ scientific advisor, Mike Brown. “We hope the Funcare routine will go some way to help families understand why it’s so important to protect their skin from the sun’s harmful rays.”