Pure Beauty

Bubble enters UK heating up the battle for teen skin care spend

By Amanda Pauley | Published: 7-Dec-2023

US-based Bubble Skincare has launched into the UK via an exclusive partnership with Boots, with plans to become the go-to beauty range for teens

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US brand Bubble Skincare is on a mission to crack the UK market and become a beauty staple for teenagers in the region – and it has joined forces with a British powerhouse in order to do so. 

Popular among Gen Z in the States, Bubble is finally bringing its affordable, prestige-calibre skin care to physical stores in the UK via an exclusive partnership with health and beauty giant Boots

This deal not only sees the brand make its UK bricks-and-mortar debut at the retailer’s first-ever beauty-only store, which opened at London shopping destination Battersea Power Station on 6 December.

But from January 2024, Bubble will be rolled out into more than 200 Boots stores across the nation.

It will also be available on Boots’ website, extending Bubble’s online D2C offering – the brand launched on British e-tailer Beauty Bay earlier this year.

“We are big believers in the UK beauty market,” says CEO and Bubble founder Shai Eisenman. 

“It is the most requested destination by our community. Selling D2C from the US was not really making us accessible in the UK because of the wait to get the products, and shipping is super expensive.

“It just went against our DNA because 

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