Bulldog Sensitive Face Wash was developed in response to the fact that as many as 50% of people claim to have sensitive skin, according to a TNS Usage Panel. The new wash will join the brand’s existing Sensitive Moisturiser and Sensitive Shave Cream products.
Simon Duffy, Bulldog founder, said: “Men’s skin can be sensitive in different ways, ranging from a mild tingling sensation, to minor redness, dryness experienced as tightness, or roughness and flaking. Our specialist sensitive products contain only two essential oils, cedarwood and patchouli, which are the most suitable oils for really sensitive skin. They are both celebrated by aromatherapists worldwide for their therapeutic skin care benefits.”
Bulldog Sensitive Face Wash will launch in mid July at over 650 Tesco stores and online at meetthebulldog.com, priced at £4.49.