Can men's grooming brands be more original than the barber shop aesthetic?

By Alessandro Carrara | Published: 29-Nov-2022 Alessandro Carrara
Body Care Skin Care

The barber shop has been a staple brand aesthetic for male grooming products for decades. But as attitudes towards self care and beauty continue to evolve for men, has the barber style become an unhelpful crutch for businesses?

You need to be a subscriber to read this article.
Click here to find out more.
Can men's grooming brands be more original than the barber shop aesthetic?

The barber shop has served as one of the most important cornerstones of the male grooming industry for centuries.

In recent years, a shift in men’s attitudes towards

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Read more
As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones

Trending Articles

  1. Neutrogena responds to criticism of ambassador Tate McRae's make-up wipes video The Kenvue-owned skin care brand’s humorous response to a video of singer and Neutrogena Brand Ambassador Tate McRae using its make-up wipes with the lightest of touches has been met with praise from social media users
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Lilac and lavender are taking over beauty: 6 new launches leaning into the trend As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
  3. MCoBeauty revives original All Nighter Setting Spray formula with Skindinavia after Urban Decay axe The cult setting spray made by Skindinavia and previously produced with Urban Decay will now return as MCoBeauty’s All Dayer Setting Spray, with the same patented cooling technology and performance, plus a cheaper price tag
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  5. Celebrities rumoured to be launching beauty brands: from Tate McRae to Sydney Sweeney Celebrity beauty is making a comeback, with actresses Lindsay Lohan and Sydney Sweeney and singers Zara Larsson and Tate McRae are among the famous faces said to be working on their very own beauty lines

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
Research & Development
L’Oréal partners with NUS Medicine on multi-year strategic longevity science research

L’Oréal partners with NUS Medicine on multi-year strategic longevity science research

The partnership between L’Oréal Groupe and the National University of Singapore Medicine will focus on research around longevity science and skin’s role in healthy ageing, with the findings feeding into future R&D for the beauty giant
Colour Cosmetics
L’Oréal names new Chief Diversity, Equity & Inclusion Officer, North America

L’Oréal names new Chief Diversity, Equity & Inclusion Officer, North America

The beauty giant has promoted Rahquel Purcell to Chief Diversity, Equity & Inclusion Officer, North America, succeeding Liliahn Majeed, who has decided to leave L’Oréal after three years of service
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Beauty screams for ice cream: inside the next evolution of beauty’s sweet treat obsession

Beauty screams for ice cream: inside the next evolution of beauty’s sweet treat obsession

From pop-ups in ice cream parlours to collagen-infused popsicles and fragrances that transport you to a gelateria, uncover why beauty’s got a sweet obsession with ice cream
You need to be a subscriber to read this article.
Click here to find out more.
Packaging
L'Oréal and Gisou lead beauty’s shift towards next-generation precision droppers

L'Oréal and Gisou lead beauty’s shift towards next-generation precision droppers

New droppers and dosers are elevating formulas as well as delivering precision application. Lynsey Barber finds out how they are pushing the right buttons
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients
Setting sprays are turning multi-functional in search of staying power

Setting sprays are turning multi-functional in search of staying power

Beyond fixing make-up, setting sprays are increasingly offering extra benefits to ensure they have staying power with consumers in the hot but competitive category, from scent and colour to SPF and hydration
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Cosmetics Business’ 5 dream beauty partnerships and collaborations

Cosmetics Business’ 5 dream beauty partnerships and collaborations

With beauty brands announcing A-list partnerships and cool collaborations on the daily, the Cosmetics Business team have dreamt up their fantasy crossovers, from unlikely video game and make-up collaborations, to seeing actors Paul Rudd and Danny Devito fronting campaigns
Subscribe now