Kourtney Kardashian's Lemme taps Mimi for Peach Ring gummy launch

By Alessandro Carrara | Published: 17-Jul-2026 Alessandro Carrara
Wellness

The Kardashians’ supplement brand will take over the Australian-style frozen yoghurt store for three days in New York, US, in July, promoting the launch of its new Lemme Skin Firming & Hydrating Gummy Rings

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Kourtney Kardashian's Lemme taps Mimi for Peach Ring gummy launch

Kourtney Kardashian’s Lemme has partnered with Australian-style frozen yoghurt store Mimi's for a three-day takeover to promote the supplement brand's new gummies.

Taking place between 24 July and 26 July in New York City, US, visitors will be able to top their frozen yoghurt orders with Lemme’s Skin Firming & Hydrating Gummy Rings – a new subcategory launch for the brand.

Attendees can expect playful line moments, a first taste of the new Lemme Skin Gummy Rings, and surprise giveaways throughout the weekend. 

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The launch marks the first-ever sweet-inspired supplements, the flavour and shape of which take inspiration from the nostalgic peach ring – a popular, fruit-flavoured gummy sweet.

It comprises a patented Skin Smoothing Complex featuring ceramosides, ceramides that help replenish one of the skin barrier's key building blocks.

Hyaluronic acid and vitamins C and E also feature in the formulation, with the product launching on 17 July on lemmelive.com.

Lemme was drawn to Mimi because the brand “admired what they were building”, Simon Huck, Lemme co-CEO, told Cosmetics Business.

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