Vincent Chauvière was recently named CeraVe’s Global Brand President, tasked with leading its next phase of growth and accelerating the company’s expansion into sun care, and his actions are already taking effect.
Chauvière, formerly General Manager at Vichy Laboratoires, is working to cement the L’Oréal-owned brand’s position as a leader in dermatological skin care by continuing to scale its creator-first communication philosophy internationally, refining how it influences.
A good example of this is CeraVe’s first-ever Global CerAwards, which took place in Los Angeles, US, on 4 June, bringing together 111 creators from 22 countries to celebrate outstanding skin care content from creators, dermatologists and health care professionals.
The competition reinforces CeraVe’s belief that scientific credibility, dermatological expertise and creator influence are not separate strategies, but complementary, helping to refine the way the brand continues to influence and educate.
Attendees at the inaugural Global CerAwards 2026 represented a combined reach of more than 44 million followers, underscoring the influence of the creator community that helps bring CeraVe's dermatologist expertise to audiences around the world.
“What attracted me most to this role is the unique position CeraVe holds in the market,” Chauvière told Cosmetics Business.
“It is the number one dermatologist-recommended skin care brand in the US, built on exceptional science, broad accessibility and a powerful mission to democratise dermatological skin care.
“As I looked at the future of the category, it became clear that CeraVe has tremendous opportunities ahead – from geographic expansion and category innovation, to new ways of engaging consumers through culture and creators.
“I am thrilled to be part of the next chapter of that journey.”
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Chauvière plans to build on CeraVe’s “strong foundations” to ramp up growth, which includes accelerating category expansion this year and continuing to innovate the way the brand communicates.
“This year marks a significant milestone with the global launch of CeraVe Sun Care, our entry into one of the largest and most important categories in skin care,” said Chauvière.
“Our goal is to bring the same dermatologist-developed expertise, ceramide science and accessibility that have made CeraVe successful in skin care to the sun protection category.
“Category expansion represents a major growth engine for the brand.
“Our recent launches in hair care and sun care demonstrate how CeraVe’s expertise in barrier health and ceramide science can extend beyond traditional skin care categories while remaining true to our core identity.”
CeraVe’s latest Invisible Hydrating Sunscreen SPF 50+ is formulated with the brand’s three skin-identical ceramides, helping to build skin barrier strength, as well as its patented MVE Technology for controlled release and vitamin E for antioxidant protection.
It claims to deliver full spectrum UVA and UVB protection, which is water-, sweat-, sand- and pollution-resistant, dermatologist-developed and tested, and designed to absorb into the skin rapidly.
Other items in CeraVe’s sun care range include Invisible Hydrating Sunscreen SPF 30, CeraVe Dry Touch Fluid Sunscreen SPF 50+ and Invisible Sun Stick SPF 50+.
Image of the 2026 CeraVe CerAwards games
CeraVe’s first-ever Global CerAwards and how it plans to change the game of influence
Another big priority for Chauvière is strengthening CeraVe’s connection with consumers through culture, creators and community.
CeraVe reaches more than 15 million followers worldwide and achieves billions of video views across platforms, driven by creators, medfluencers (aka medical influencers) and skin care enthusiasts, who have helped make it one of the most talked-about skin care brands on social media.
“Programmes, such as the CerAwards, demonstrate how we can combine
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