Medik8 is launching into Sephora in North America, marking a “significant milestone” in the UK-founded premium skin care brand’s ambitious growth plans.
The brand will debut on Sephora.com on 11 August before entering physical stores in the region on 21 August.
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This will include 250 Sephora stores in the US, where the brand’s full range will be displayed on four-shelf gondolas.
A further 147 Sephora stores in Canada will also stock the brand, which will include dedicated gondolas in 75 stores.
Medik8, which was founded in 2009 and bought by L’Oréal last year, outlined ambitious plans to become a top ten skin care brand at the LVMH-owned retailer.
The brand said it projects retail sales to exceed US$100m by 2029 in a company statement, and believes the US has the potential to become one of its top global markets.
“American consumers are more informed than ever about skin care ingredients and increasingly expect clinically proven performance, not marketing promises," said Simon Coble, CEO of Medik8.
“That shift aligns directly with how Medik8 has built the brand from day one.
“Sephora's understanding of its skin care client and unmatched scale make it the ideal partner to bring our research-led approach to a broader audience.
“Our ambition is to establish Medik8 as one of Sephora's top ten skin care brands over the next three to five years."
Medik8 also plans to establish its hero sku Crystal Retinal as its leading franchise in the US, following in the footsteps of other global markets.
Brooke Banwart, SVP Skincare Merchandising at Sephora US, added: "Our clients at Sephora are becoming savvier and more knowledgeable in how they shop skin care to address their individualised beauty needs.
“As consumers increasingly seek expert-backed, professional-grade formulations, we are excited to partner with Medik8 as a part of our clinical skin care assortment, which continues to see strong consumer demand.
“Medik8 delivers high-performance skin care powered by results-driven ingredients, which we know will resonate with our Sephora community."
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