The new Instant Root Concealer from Charles Worthington is touted as an alternative to constant dyeing. It is designed to cover any frustrating greys or reappearing roots for coloured hair. The at-home quick fix allows the consumer to immediately cover any roots before heading out. Customers have the option to select one of four shades: Light Blonde, Dark Blonde, Brown and Dark Brown.
Charles Worthington gets to the root of the problem
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K18’s new Pro Artist Program will elevate stylists shaping the future of hair
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Hair Care
K18’s new Pro Artist Program will elevate stylists shaping the future of hair
The Unilever-owned hair care brand’s global education initiative will shine a spotlight on the stylists shaping the future of the professional hair industry, with the brand calling it a ‘new era’ of hair education
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Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level