Coach and Beautybank in scent deal

Published: 4-Oct-2006


Coach, a marketer of modern classic American accessories, and BeautyBank, entrepreneurial think tank division of The Estée Lauder Companies, have signed an exclusive agreement to create fragrances and related products to be sold in Coach US retail stores.

Lew Frankfort, chairman and ceo of Coach, said: “I’m extremely pleased to announce this agreement with BeautyBank, which will allow Coach to enter an entirely new and complementary product category. Over time, we have noted our consumers’ desire to give us trial in new categories, and we believe that fragrance will provide additional reasons for our customers to visit and purchase in Coach stores. Importantly, we’re delighted to be working with such an outstanding group with a long history of success in this arena.”

The first fragrance, set to launch in Spring 2007, will be the vision of Coach creative head Reed Krakoff working in close collaboration with BeautyBank president Jane Hudis and the BeautyBank creative team. “I wanted to create a fragrance that embodies the many personalities of the Coach woman,” commented Krakoff, president and executive creative director of Coach. “Together with BeautyBank, we have developed a fragrance that is fresh and sophisticated.”

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