“In times of economic uncertainty and deceleration, Colombian women tend to just use basic products but never neglect facial makeup,” says Euromonitor International. “Colour cosmetics have some aspirational characteristics so when they are able to, women
Colour cosmetics, Colombia, 2016
As the second largest cosmetics market in South America, Colombia is home to women who like to look good
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Cosmetics Business picks: 7 new beauty launches to know this May
Read moreFrom Medik8’s vegan PDRN, overnight renewal with Augustinus Bader and mousse formulas by Fenty Beauty, to summer scents from Phlur, discover this week’s biggest beauty launches
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Gen Z are still the most sought-after beauty demographic, but for influence, not spend
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Cushion compacts have risen in popularity. These are 2026’s best launches so far
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