“In times of economic uncertainty and deceleration, Colombian women tend to just use basic products but never neglect facial makeup,” says Euromonitor International. “Colour cosmetics have some aspirational characteristics so when they are able to, women
Colour cosmetics, Colombia, 2016
As the second largest cosmetics market in South America, Colombia is home to women who like to look good
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L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media
Read moreThe French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
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Colour Cosmetics
From concept to shelf: The untold story of 7 iconic beauty products
YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam and CeraVe’s Moisturising Cream are category-defining beauty items. CB reveals how these products, and four others, reached cult status in our ‘Untold Story’ series