“In times of economic uncertainty and deceleration, Colombian women tend to just use basic products but never neglect facial makeup,” says Euromonitor International. “Colour cosmetics have some aspirational characteristics so when they are able to, women
Colour cosmetics, Colombia, 2016
As the second largest cosmetics market in South America, Colombia is home to women who like to look good
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Cosmetics Business picks: 11 new beauty launches to know this April
Read moreSkin care innovations from Lancôme and Paula’s Choice; collectible beauty accessories by Dr. PawPaw and Glow Hub; and fresh fragrances by Iggywoo, Dolce & Gabbana, and Orebella comprise this week’s biggest launches
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Colour Cosmetics
L’Oréal Paris taps into cultural zeitgeist with The Devil Wears Prada 2 collaboration
L’Oréal Paris’ campaign with The Devil Wears Prada 2 brings Runway – the fashion magazine at the heart of the upcoming movie – to life in a humorous way, helping the brand to ‘show up in a moment that defines beauty and pop culture’
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Ingredients
Jelly products are taking over beauty cabinets again thanks to elevated formats
Jelly-textured beauty products are in vogue once again thanks to giants like Sol de Janeiro, Makeup by Mario and Milk Makeup delivering sophisticated new formulas that provide practical utility, high payoff and emotional resonance
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Ingredients
Estée Lauder to Armani: the risks and rewards of reformulating a hero beauty product
Reformulating an iconic product is risky business for any beauty brand, so why are Estée Lauder, Armani and The Body Shop tinkering with their bestsellers? CB explores how and why formula upgrades happen, and how to make them land successfully