Colourpop.com is the most-visited online cosmetics company in the US, according to web analytics website SimilarWeb, with 2.09 million visits to its site in April, much of it driven from YouTube.

Colourpop tops US charts as most-visited online beauty brand
The colour cosmetics brand saw over 2 million visits to its site in April
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Read moreSearches for lip oils have skyrocketed in 2022, with the make-up and skin care hybrid’s innovation only set to get slicker
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