Colourpop.com is the most-visited online cosmetics company in the US, according to web analytics website SimilarWeb, with 2.09 million visits to its site in April, much of it driven from YouTube.

Colourpop tops US charts as most-visited online beauty brand
The colour cosmetics brand saw over 2 million visits to its site in April
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Colour Cosmetics
Blue beauty to make-up’s punk revival: the 2026 beauty trends to watch
As we enter a new year, British Beauty Council CEO and Cosmetics Business columnist, Millie Kendall, reveals the beauty trends to watch in 2026, from blue beauty and the slower consumption movement, to messy make-up's big comeback