Coty has launched the revamped version of its website, Coty.com, as well as a new employee intranet called The House. Both have been designed to showcase Coty’s creative collaboration, creative innovation, and creative leadership culture, according to the company.
The new flagship site features a modern design with easy-to-use navigation. Special content found in selected sections of the site is highlighted on the homepage to keep visitors engaged and exploring all areas of the site, while the search field easily directs visitors to specific content.
Coty approached the original content of both sites with creativity in mind, it said. The new sites aim to make users, both internally and externally, feel like they are getting a glimpse into the world of Coty and to showcase not its portfolio of brands including Rimmel and OPI, and the work of its employees.
“Coty is known for its creativity, and with the new digital presence of these two sites the breadth of that creativity will be displayed. Striking a balance between functionality, editorial content and gorgeous imagery, the new Coty.com reflects who we really are,” said Catherine Walsh, Chief Communications Officer. “As to our new intranet, we built The House to encourage employees to connect and inspire each other.”