Covertrix, the bio-intelligent shield for personalised hair care

Published: 6-Oct-2025

Covertrix is Provital’s bio-intelligent active, powered by an improved 3D Matrix Technology. It is developed by embedding Amaranthus caudatus seed extract, obtained through a precise two-step enzymatic hydrolysis, into an advanced 3D plant-based biopolymer matrix. Enhanced with lysine and PCA glyceryl oleate, this matrix improves functionality and performance

The fusion of zea mays starch and sclerotium gum transforms the 3D Matrix into a cutting-edge system that adapts, supports, and performs on multiple levels.

Drawing on Brazil’s rich beauty, characterized by diversity, textured hair, and a strong focus on sensoriality, Covertrix has been backed by ex vivo research across multiple hair types (I, III, V, VII), ensuring a truly multi-ethnic panel to deliver four key benefits:

  • Inner Strenghtening by enhancing tensile strength, breakage resistance, and durability under daily stress.
  • Gloss & smoothness by delivering intense shine while leaving hair softer, reducing fiber friction, facilitating combing and enhancing manageability.
  • Deep hydration & lasting moisture by enhancing the fiber’s ability to retain internal moisture.
  • Quick-dry performance by speeding up blow- and air-drying, minimizing heat exposure, and saving time while leaving hair noticeably lighter.

Serving as a multifunctional platform for next-level hair care, Covertrix appears as a 100% natural origin (ISO 16128), COSMOS approved, halal certified, and China and vegan compliant.

This cutting-edge ingredient bridges biomechanics & tribology to reinforce fiber strength while enhancing hydration, shine, softness and quick-dry performance for overall health.

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