Croda launches new sustainability identity Purposeful Beauty

By Julia Wray | Published: 22-Apr-2022

The new identity will focus the supplier’s Beauty Care sustainability efforts and projects behind distinct messaging

British speciality chemicals company Croda has announced a new sustainability identity for its Beauty Care business, called Purposeful Beauty.

The new identity will focus Croda Beauty Care’s sustainability efforts and projects behind distinct messaging, said the company.

Social listening tools and market research were deployed in the creation of Purposeful Beauty to better understand the drivers for consumers when discussing sustainability and personal care.

Under Purposeful Beauty, the company will be releasing various communications over the coming weeks to highlight its sustainability efforts within the Beauty Care business.

Customers can expect to learn more about how the Croda Beauty Care sustainability goals affect their own practices, gain knowledge on various sustainability related topics, and hear from Croda as a thought leader in the area of sustainable beauty.

Cara Eaton, Marketing Director, Croda Personal Care, commented: “This identity will facilitate the creation of unique, sustainability campaigns to address the constantly evolving sustainable innovation needs of our customers around the world.

“With Purposeful Beauty, we will address the growing demand in personal care for new, sustainable technologies, while mitigating our impact on the environment around us.”

To mark the announcement of the launch, which coincides with Earth Day, Croda is donating more than 3,000 trees via One Tree Planted throughout April and May.

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