Dolce & Gabbana unveils new ad starring Maya Jama and Michele Morrone

By Nyima Jobe | Published: 15-Jan-2025

New scent Devotion For Men features notes of lemon, coffee and patchouli

Dolce & Gabbana has unveiled the advert for its new fragrance Devotion For Men Eau de Parfum, which is set to launch on 26 January 2025.

The film directed by Italian filmmaker Giuseppe Tornatore follows an encounter between TV presenter Maya Jama and Italian actor Michele Morrone through the busy streets of Palermo, Italy.

The chemistry between the two reaches its height until they are separated by the bustle of the market.

The scene then shows dozens of women surrounding Morrone in the same floral dress and black head cover Jama was wearing.

The women all place their hands on Morrone’s face, suggesting they are enraptured by the scent of Devotion.

The fragrance was curated by perfumer Olivier Cresp and is said to be a celebration of life, encapsulating cherished memories for Cresp visiting the Mediterranean.

The fragrance has notes of coffee, Italian lemon and patchouli, and will be available in two sizes, 50ml and 100ml, starting from £83.

In 2023, Moronne starred in the Devotion For Women advert with American musician Katy Perry.

The scent will be available to buy from Dolce & Gabbana, Harrods and The Perfume Shop.

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