Drake launches new fragrance Dosayado to celebrate 40th birthday

The new Dosayado unisex fragrance was created by Better World Fragrance House in collaboration with rapper Drake’s Canadian lifestyle brand, record label and entertainment group, October's Very Own

Rapper Drake has launched his third unisex fragrance, Dosayado, to celebrate his 40th birthday, created via his Better World Fragrance House brand.

The fragrance was created in collaboration with Drake’s Canadian lifestyle brand, record label, and entertainment group, October's Very Own (OVO).

Dosayado is a citrus aromatic fragrance that opens with a blend of passion fruit white wine spritz, cannabis and clary sage.

It has a middle of petitgrain, black pepper and rose, set against a base of cognac, white cedarwood and roasted tonka.

The brand’s signature spherical bottle is reimagined entirely in glass, including its sculptural stand, and finished in translucent burgundy.

A statement on Better World Fragrance House’s website read: “Introducing Dosayado, the first-ever fragrance collaboration between Better World Fragrance House and October’s Very Own.

“Inspired by the music, experiences and cultural influences that have shaped Drake’s journey, Dosayado reflects his evolving creative vision through fragrance.

“Created in collaboration with [Givaudan Senior Perfumer] Michael Carby, Drake’s long-time perfumer, the fragrance builds on a creative partnership and shared olfactive language, resulting in a composition that feels both familiar and entirely new.”

Drake unveiled his first-ever eau de parfum, Summer Mink, in 2025.

Summer Mink is a rich amber woody composition that has been crafted by the Canadian rapper’s brand in collaboration with senior perfumer Carby. 

(Photo Credit: Wiki Commons, The Come Up Show)

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