Drest

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the...
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal is fuelling the future of AI – and it is only just getting started Guive Balooch, Head of Augmented Beauty & Open Innovation at L’Oréal Groupe, pulls back the curtain on L’Oréal’s artificial intelligence (AI) strategy and his role in...
  3. Amazon Beauty launches dedicated K-Beauty storefront It follows an increasing number of beauty businesses expanding their reach via the e-commerce giant , as well as K-beauty growing three times faster than Amazon’s average...
  4. Sephora USA lands $775,000 fine over ‘improper hazardous waste management’ A civil enforcement action was filed against the LVMH-owned retailer that alleged improperly handled waste, largely consisting of damaged, returned or expired items which could...
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of… La Roche-Posay’s Anthelios sunscreen The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold...

Upcoming event

Safety Assessment of Cosmetic Products – Module 2: Toxicology 1

7 October 2025 | Virtual See all

Related Content

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Drest partners with Sam McKnight to bring beauty to mobile gaming

The mobile game platform is tapping into the beauty industry with a new initiative featuring celebrity hairstylists
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

State of play: why beauty is struggling to break into gaming

Beauty-gaming collaborations have been levelling up, but do these partnerships actually increase sales and help brands reach new audiences?
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Drest secures £15 million to upgrade beauty and fashion styling app

The investment is funding the development of the gaming platform’s new metaverse-enabled product Drest Game 2.0, due to launch next year
Colour Cosmetics

Drest collaborates with experimental beauty brand Bakeup on avatar make-up looks

Players on the gaming platform can choose between seven “hyper-real” looks created by celebrity make-up artist Jo Baker
Colour Cosmetics

Lisa Eldridge joins Drest as guest make-up artist with new lip collection

Users will be able to try the celebrated MUA's latest lip shades on both their in-game avatars and themselves via an Instagram filter
Marketing

Drest ramps up beauty offering with Josh Wood deal

The luxury fashion mobile game and e-commerce app has previously partnered with Mary Greenwell, NARS and Gucci beauty
Finance

Drest names new CEO to expand app into the metaverse

Lisa Bridgett, previously COO of Drest, will build on the luxury fashion and beauty styling mobile game's rapid growth
Subscribe now