A transparent lens, made from DuPont Surlyn, adorns two lipsticks of the Nivea Beauté range from Beiersdorf. Its development marks one of the first applications of the packaging polymer, with benefits such as ease of processing and a precious appearance, in a cosmetic product that is targeted at a wide consumer base.
Due to intense competition in the decorative cosmetics sector, many manufacturers rely on sophisticated packaging, made with high grade materials, to catch the consumer’s eye. Many internationally renowned, luxury brands utilise Surlyn as an alternative to glass for their caps and closures or cream jars thanks to its crystal clear transparency, luxurious image and chemical resistance. The new application from Beiersdorf is evidence of the fact that the benefits of Surlyn are not strictly limited to the luxury goods market.
When reviewing the design of its cosmetics range Nivea Beauté, the company wanted to emphasise the range’s elegance and precious appearance. Thus a transparent lens made from Surlyn PC 2000 adorns the blue and silver matt-metallized caps of its Colour Passion and Colour Passion Brilliance lipsticks. According to Katja Klenner, responsible for packaging development at Beiersdorf: “In our experience attractive, premium packaging will attract consumers. Therefore we decided to give ours a special touch with Surlyn packaging polymer from DuPont.”