e.l.f. acquires ‘clean’ beauty brand W3ll People in $27m deal

Published: 25-Feb-2020
Colour Cosmetics Finance

The takeover marks e.l.f. Beauty’s first strategic acquisition and is predicted to contribute approximately US$7m in net sales in fiscal 2021

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e.l.f. Beauty has acquired premium make-up brand W3ll People in a US$27m cash deal.

Marking the company’s

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