Estée Lauder reawakens best selling skin care franchise

Published: 6-Aug-2013

Estée Lauder has taken the bold step of reformulating one of its most popular skin care products – Advanced Night Repair serum.

The new Advanced Night Repair Synchronized Recovery Complex II is said to be the brand’s “most comprehensive [and] advanced serum ever”. Regular use is said to reduce the look of lines and wrinkles, leaving the skin smoother, more hydrated and stronger.

The reworked formula contains the brand’s new ChronoluxCB Technology, which is said to take advantage of the skin’s ability to restore itself at night by maximising its potential to renew. It also contains Anti-Pollution Technology to help reduce the appearance of damage caused by environmental aggressors, along with a blend of antioxidants to fight free radicals and hyaluronic acid to rehydrate and comfort the skin.

According to the brand’s studies on 1,000 women of various ethnic backgrounds, 83% of users felt that the serum gave their skin a healthier, fresher and more rested look after four weeks’ use. The serum is priced from £48.

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