Estée Lauder to launch Chinese skin care line Osiao

Published: 10-Sep-2012
Skin Care

Brand to be unveiled at two Lane Crawford stores in mid-October


Estée Lauder Companies Inc is set to unveil its first skin care line, Osiao, in Hong Kong in mid-October, developed specifically for the unique needs of Asian skin.

The Osiao brand was developed at IdeaBank, a division of the BeautyBank organisation within The Estée Lauder Companies, and its first products will debut exclusively at The Canton Road and Times Square Lane Crawford stores in Hong Kong. The brand will also launch a tailored selection of products on Cathay Pacific Airways’ Hong Kong flights.

Veronique Gabai-Pinsky, global brand president, Aramis & Designer Fragrances, BeautyBank and IdeaBank, said: “As a luxury skin care line developed in Asia, for the Asian woman, Osiao delivers on what they have known for centuries: radiant skin glowing from within is beautiful skin. We are thrilled to be able to offer her a truly unique and customised line of products that meets her desires.”

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