Exclusive: Ciroa to launch in Boots marking first UK retail partner

Body care brand Ciroa is set to make its UK retail debut tomorrow, 6 January, as the Australian brand enters Boots.

The retail partnership comes four months after Ciroa first launched in the UK.

Founder Sophie Liddy told Cosmetics Business: “Boots have always been a dream partner for us. 

“It is a brand we have admired, shopped with, and looked to for inspiration for many years.”

When it came to selecting a debut retail partner, the choice was an easy one for Liddy.

She added: “As a relatively new brand in the UK, partnering with a retailer as trusted and established as Boots is incredibly meaningful. 

“It brings an immediate sense of credibility and reassurance for consumers discovering Ciroa for the first time.

“Boots is one of the most respected and trusted beauty destinations in the country. 

“Their constant evolution in beauty innovation, trend leadership, and customer experience feels completely aligned with our own brand ethos.”

Beyond the Boots name and reputation, Liddy noted how the team behind the business were the confirmation that she was choosing the right retailer.

Liddy continued: “What really stood out to us was the belief and commitment of the Boots team. 

“From the very beginning, they truly understood Ciroa – our vision, our identity, and our long-term potential.

“We have worked hard to build a brand that treats the body with the same level of innovation and care as facial skin care, brought to life through ‘scent-alicious’ fragrances and dopamine-boosting packaging.”

Liddy hopes that by partnering with such an established retailer, the brand will be able to “focus its energy elsewhere”.

“Boots has built decades of trust with its customers, and to be welcomed into that environment gives us confidence that we are entering the market in the right way – with the right partner,” she said.