Exclusive: Grown Alchemist’s next move after L’Occitane

By Alessandro Carrara | Published: 14-May-2024
Body Care

Grown Alchemist is launching into Equinox clubs worldwide, with treatments being rolled out in July

You need to be a subscriber to read this article.
Click here to find out more.

Grown Alchemist has partnered with luxury fitness club Equinox, as the brand spreads its wings following its €28m divestiture from L’Occitane.

It is the first business partnership inked by the Australian natural beauty business since the French brand owner sold it to former CEO Andre Hoffmann in April.

Grown Alchemist's new CEO Anna Teal told Cosmetics Business that she has “bold ambitions” for the brand's solo venture.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Hello sunshine: The latest breakthroughs in the sun care category

Read more
As the weather heats up for summer 2021, Cosmetics Business rounds-up the newest developments in sun care

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Rihanna’s Fenty Beauty joins brands supporting the Paris Olympics Beauty brands including Milani, Glossier and Gillette have signed on athletes as brand ambassadors in 2024
  2. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 5 beauty launches to watch Cosmetics Business rounds up a selection of hair care, fragrance and beauty tool launches which are available to pick up now
  4. 'My heart left my body': What it's really like to win at the Pure Beauty Awards With the 2024 edition of the Pure Beauty Awards UK set to take place this October, the editorial team speak with former winners to see how winning at the event has helped their business thrive
  5. A Step-by-Step Guide To Lash Lift/ Lash Lamination An experienced lash artist is aware that mascara alone does not always produce the desired results. Eyelash extensions are easy beauty fix, but they can cost a lot and need constant maintenance. As a significantly more natural and low-maintenance alternative, lash lifting fills this void

Upcoming event

Cosmetics Business Roundtables: Beauty packaging trends & innovations into 2025

5 September 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Hello sunshine: The latest breakthroughs in the sun care category

As the weather heats up for summer 2021, Cosmetics Business rounds-up the newest developments in sun care
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Rihanna’s Fenty Beauty joins brands supporting the Paris Olympics

Beauty brands including Milani, Glossier and Gillette have signed on athletes as brand ambassadors in 2024
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 5 beauty launches to watch

Cosmetics Business rounds up a selection of hair care, fragrance and beauty tool launches which are available to pick up now
Body Care

'My heart left my body': What it's really like to win at the Pure Beauty Awards

With the 2024 edition of the Pure Beauty Awards UK set to take place this October, the editorial team speak with former winners to see how winning at the event has helped their business thrive
Body Care

Dove unveils new tiered body wash portfolio

Dove, the UK’s number one body wash brand, has unveiled a new, tiered portfolio, led by the launch of its best body wash range to date - Dove Advanced Care Body Wash
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Are hands the key to age prediction?

Anastasia Georgievskaya, CEO of Haut.AI, discusses the science behind accurate age prediction without privacy concerns
Body Care

Exploring the latest technology trends in LED nail lamps

In the dynamic world of nail care and manicures, staying updated with the latest technology trends is essential for professionals and enthusiasts alike
Subscribe now