Exclusive: Grown Alchemist’s next move after L’Occitane

By Alessandro Carrara | Published: 14-May-2024

Grown Alchemist is launching into Equinox clubs worldwide, with treatments being rolled out in July

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Grown Alchemist has partnered with luxury fitness club Equinox, as the brand spreads its wings following its €28m divestiture from L’Occitane.

It is the first business partnership inked by the Australian natural beauty business since the French brand owner sold it to former CEO Andre Hoffmann in April.

Grown Alchemist's new CEO Anna Teal told Cosmetics Business that she has “bold ambitions” for the brand's solo venture.

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