Grown Alchemist CEO Anna Teal is exiting the business to launch her own self-funded wellness brand.
Teal is departing the luxury body care brand after three years at the helm to create modern wellness company, AFIMA, which she is “building from the ground up”.
During her time at Grown Alchemist. Teal helped boost the brand’s awareness, while also leading the business through a new ownership carve-out and transition.
Plus, she spearheaded the opening of Grown Alchemist’s first UK flagship.
“Grown Alchemist is in a much stronger and clearer place today, with a great product pipeline, incredible partnerships coming and expanding distribution,” Teal told Cosmetics Business.
“With the ownership transfer process largely complete, it felt like a natural moment to move on.
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“It is not easy to leave a brand and a team you genuinely love, but it also felt like the right time to focus on AFIMA, and on what I want this next chapter to look like.
“At a certain point, if the conviction is strong enough, you have to back yourself.”
AFIMA will build on Teal’s
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