Generative AI company Haut.AI raises €2 million to expand in skincare B2B SaaS

Published: 15-Nov-2023

Haut.AI announces the first external fundraising from strategic investors LongeVC and from Grupo Boticario shareholders VC arm, following the company’s impressive roster of 2023 product launches, including SkinGPT

Haut.AI, an Estonian-based European generative AI startup pioneering beauty and skincare intelligence tools such as Skin and Hair SaaS and SkinGPT, announced today that it has raised €2 million in seed funding from LongeVC, a biotech and longevity venture capital firm, and the VC arm of Grupo Boticário shareholders – one of the most prominent beauty conglomerates in the world. The fundraising will support Haut.AI in expanding and scaling its no-code skincare e-commerce personalisation software, and R&D will focus on multimodal generative artificial intelligence for skin analysis.

“At Haut.AI, we're not just enhancing skincare commerce with generative AI—we're redefining it. Using cutting-edge AI, we've transformed the simple act of taking a selfie into a high-touchpoint experience for online businesses that combines a powerful diagnostic tool followed by a curated product discovery journey. Our commitment goes beyond providing personalised skincare recommendations. We're democratising access to precise skincare analysis, ensuring our partners can serve everyone, regardless of age, gender, or geography. We envision a world where skincare isn't about guessing; it's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money,” said Anastasia Georgievskaya, co-founder and CEO.

The ambition and potential of Haut.AI have garnered significant attention from major stakeholders in the industry. Garri Zmudze, a managing partner of LongeVC, said: “Haut.AI’s cutting-edge tech will underpin the next generation of skin health, from early detection to diagnostics to personalised care. As they advance, anticipate game-changing solutions that tackle real skin challenges. Anastasia and her team are pioneering the use of artificial intelligence for the health of our skin and bringing it to more customers worldwide through their major retailer and brand partnerships.”

Paulo Braga from Grupo Boticário’s shareholders’ VC arm said:

“In Haut.AI, we see not just a startup but the future of skin wellness. Anastasia and her team have a compelling vision and the technology to back it. The way people buy cosmetics online today is similar to the experience of buying electronics or books but the customer journey is far from being equal. We're excited to be part of their journey.”

Haut.AI is a leader in online skincare analysis, as proven by its top-tier partners like Beiersdorf and Ulta Beauty, the largest beauty retailer in the United States. Its scientifically backed, accurate, and proven tech offers rich functionality with easy-to-integrate software, making it possible for retailers, brands, and clinics to offer precise digital skin analysis and personalized product recommendations in-store and online.

The word “haut” means “skin” in German. Since its inception, Haut.AI has developed a relentless commitment to quality, reliability, and practical utility, working with some of the world’s most prominent skincare R&D teams based in Germany and Switzerland. Company scientists published seminal research papers in skincare AI and developed a popular software solution used by over one hundred skincare R&D centres and sellers worldwide.

Haut.AI boasts one of the world's most expansive balanced skin imaging datasets, with over 150 biomarkers, 3+ million images, and over billion data points, which include synthetic data, ensuring unparalleled skin diversity.

Generative AI company Haut.AI raises €2 million to expand in skincare B2B SaaS

This contributes to the ability to develop AI and skincare intelligence that is unbiased and equitable. Furthermore, Haut.AI has been using multiple forms of generative AI, including Generative Adversarial Networks (GANs), since 2016, before generative systems gained widespread attention and got consumerised. The early adoption of generative AI allowed the company to become an expert in high-quality synthetic data generation for training and experimentation. In May 2023, Haut.AI announced SkinGPT, a groundbreaking virtual skincare try-on that enables image-to-image simulation of any skin condition using clinical claims. Haut.AI also uses GenerativeAI to check its system for biases as a part of its ethical AI commitment.

Earlier this year, Haut.AI announced its inclusion in the Pegasus Program and welcomed Peter Diamandis and Nicola Bell to their Board of Advisors. Diamandis, known for founding the XPRIZE Foundation and co-founding Singularity University, brings a wealth of experience, having led several companies in the realms of space, technology, and longevity. Nicola Bell joined the company as the Board Advisor for Marketing and Business Strategy. Her previous experience includes executive sales positions at the International Institute for Active Aging, Nike, Clinique, Adidas, and L’Oréal. Haut.AI is set to announce more products and partnerships soon.

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