As the Global Marketing Manager, you will play a pivotal role in driving our brand's growth and expansion in the UK and globally. You will be responsible for developing and executing innovative marketing strategies that resonate with our diverse customer base.
Responsibilities
- Global Marketing Strategy: Develop and implement comprehensive marketing plans that align with the brand's overall vision and objectives, ensuring consistent brand messaging and positioning across all markets.
- Brand Development: Continuously enhance and reinforce the brand identity through compelling storytelling, captivating visuals, and impactful campaigns.
- Product Launches: Oversee successful product launches globally, from ideation to execution, maximising market impact and customer engagement.
- Market Analysis: Conduct in-depth market research and competitor analysis to identify opportunities, consumer trends, and potential challenges in various regions.
- Digital Marketing: Drive our digital presence through social media, influencer collaborations, SEO/SEM, and email marketing, leveraging data-driven insights to optimise campaigns.
- Partnerships and Collaborations: Identify strategic partnerships and collaborations that elevate our brand's reach and influence in key markets.
Right Candidate
- Proven Track Record: Minimum 5 years of experience in global marketing, with a successful track record in the beauty, cosmetics, or haircare industry.
- Global Mindset: Demonstrated ability to work effectively in an international setting, understanding diverse cultural nuances and adapting strategies accordingly.
- Strategic Vision: A forward-thinking strategist with the ability to translate vision into actionable plans that drive growth and brand equity.
- Creative Flair: A keen eye for design and a natural flair for crafting compelling narratives that resonate with customers.
- Digital Savviness: Proficiency in leveraging digital channels for marketing purposes, with a deep understanding of social media trends and e-commerce platforms.
- Excellent Communication: Strong written and verbal communication skills, with the ability to engage and influence stakeholders at all levels.
Contact Details:
Lavandi Talent – 0161 399 1200 - connor@lavandi-talent.com
Unfortunately, due to the anticipated high numbers of applications we will not be able to respond to every applicant. If you have not received feedback within 14 days, your application may have been unsuccessful.
