Glow Hub is launching in Australia, marking the six-year-old beauty brand’s biggest launch to date into bricks-and-mortar retail.
The move comes amid a “pivot” for the UK-founded skin care brand, which will see it hone in on mass retail and streamline its product range to focus on bringing “moments of joy” through collectables, such as its sell-out hand sanitiser.
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Glow Hub will enter Australian drugstore chain Kmart at more than 300 locations this week, Cosmetics Business can reveal.
It comes as the brand also secures a wider footprint across Europe, with entry into more than 300 ETOS drugstores across the Netherlands in late August, timed around the ‘back to school’ period.
“Our biggest success story in terms of bricks-and-mortar stores is Superdrug in the UK market,” Tiffany Salmon Mills, founder and CEO of Glow Hub, told Cosmetics Business.
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