Hair care brand oVertone speaks out against unrealistic beauty imagery

Published: 22-Feb-2018
Hair Care

The US brand says it is ‘not fair’ for consumers to be presented with unattainable depictions of body image or product efficacy

You need to be a subscriber to read this article.
Click here to find out more.

US hair care brand oVertone has taken a stand against unrealistic and unattainable imagery widely used in the beauty industry.

The brand, which specialises in conditioning coloured hair, has released a

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Hair Care

Hair care brand oVertone extends conditioning range

Read more
Now available are semi-permanent Coloring Conditioners in Ginger, Chocolate Brown and Golden Brown

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
  4. Face The Future grows luxury hair portfolio with Luxurious Look acquisition The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 9 beauty launches you need to know From gut-supporting patches from Kind to colour cosmetics from Rodial and UKLash, discover this week’s biggest new beauty launches

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Hair Care

Hair care brand oVertone extends conditioning range

Now available are semi-permanent Coloring Conditioners in Ginger, Chocolate Brown and Golden Brown
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

What is fenugreek?

Vincent Miralles discusses fenugreek’s potential in sustainable polymers for next-generation hair care
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Vichy’s longevity science play addresses hair loss and zombie cells

Hair renewing serum Dercos Aminexil Clinical R.E.G.E.N. Booster, and Neovadiol Longevity Revolumizing Cream for boomers, are the L’Oréal-owned dermatological brand’s first longevity-focused launches, and more are in the pipeline
Hair Care

Exosomic peptides & resveratrol: latest patented innovation for skincare

Vytrus Biotech unveils its latest patented innovation: Exosomic peptides and resveratrol, harnessing the regenerative power of natural plant exosomes
Ingredients

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
Hair Care

Face The Future grows luxury hair portfolio with Luxurious Look acquisition

The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
Hair Care

Seen snaps up former Ulta Beauty boss as Chief Marketing Officer

Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
Subscribe now