Textured hair differs from straight hair by a naturally curled fiber. A broad range of typologies therefore exists depending on the degree of curling, from soft curls of wavy hair to tight curls characteristic of kinky hair. Structurally, they contrast with a thinner and more fragile fiber, a tendency to the appearance of frizzy hair and a lack of gloss. Since curled zones of hair contain more mechanical constraints, textured hair undergo a loss of definition and rebound during the day. Faced with these specific issues, consumers with textured hair
seek hair care products that can instantly and durably enhance their natural curls.
In order to instantly and durably enhance natural curls, SILAB decided to make optimal use of its latest generation phytopolymer active ingredient LIFTILIENCE® , obtained with the
unique and patented FHB technology: the FHB technology® .
Improving curl definition, rebound and staying power
Assessed with a multiparametric approach, LIFTILIENCE® immediately improves the definition of natural curls, which remains throughout the day.
Hence, a preliminary study on naturally curly locks demonstrated an immediate improvement in the definition of curls. This effect persists up to 8 hours after application. LIFTILIENCE® capacity to immediately and durably improve the definition and rebound of natural curls was also validated through a study carried out by expert hairdresser, by combining visual and tactile evaluations. These effects were also perceived by the volunteers themselves through a consumer study conducted on a panel of 90 subjects with wavy or curly hair.
Enhance the appearance of textured hair
LIFTILIENCE® also stands out by preventing and limiting frizzy hair. Indeed, immediately after a single application on ex vivo locks, the active ingredient significantly reduces the surface of frizzy hair by 30%. This effect was confirmed by the volunteers themselves, since 68% of them reported that up to 8 hours after application, the appearance of frizzy hair was limited. Hair gloss is also promoted and persists throughout the day, as confirmed by 91% of the volunteers.
At the end of the consumer study, LIFTILIENCE® was highly appreciated, receiving a mean score of 8.0/10, confirming its interest as a novel and effective natural ingredient in the hair care segment.
A local supply of chestnuts
SILAB selected chestnuts to be LIFTILIENCE® raw material and chose to sustain a local partnership with producers certified for organic agriculture. The company thus guarantees a rigorous traceability back to the plot of land and commits to virtuous agriculture that complies with good farming practices and protects ecosystems
As a true beautifying care product for textured hair, LIFTILIENCE® is a patented active ingredient recommended at a dose of 0.08 to 0.16%. Available in preservative-free powder, it is easy to formulate. It complies with biodiversity regulations and has a natural origin content of 100% (ISO 16128). It complies with international cosmetic regulations (Europe, USA, China, Japan, etc.).
