More than 20 years ago, a dermatologist was a rare beast, largely seen in a doctor’s office or hospital setting and specialising in treating medical conditions.
Fast forward to today, and while health-related concerns are still their number one priority, you are more likely to encounter a ‘derm’ on social media, dispensing expert advice on everything from how to treat dandruff to tips for reducing hyperpigmentation.
CeraVe was ahead of the curve when it was created by a group of dermatologists in 2005, and the elevated prominence of these skin care experts alongside the brand has gone hand in hand.
Now, under L’Oréal’s umbrella after being acquired in 2017, CeraVe continues to place dermatologists front and centre, while leveraging the beauty giant’s scale.
“Our muse will always be the dermatologist,” Tom Allison, CeraVe Global Head of Professional Marketing and co-founder tells Cosmetics Business, discussing its recent breakthrough into the realm of hair care, which he describes as “a natural extension” for the brand.
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