How Olive Young’s debut US stores have performed in numbers

By Amanda May | Published: 6-Jul-2026

The K-beauty retailer has unveiled its first month performance metrics for its first-ever US stores in Pasadena and Century City, reporting ‘remarkable momentum’ and the potential for 11 additional sites in premium California shopping destinations

Olive Young has revealed how its debut US stores have performed since launch as the South Korean beauty and lifestyle retailer ramps up its plans to crack America.

Just one month on from opening its first-ever US stores in Pasadena and Century City, both in California, on 29 May and 13 June respectively, the K-beauty retailer has reported “remarkable momentum” and growing demand among American beauty consumers.

As well as increased interest from retail real estate partners, signalling “strong potential” for continued expansion – Olive Young is in discussions for approximately 11 additional locations across premium California shopping destinations.

According to Olive Young’s first month performance metrics, the retailer welcomed an average of 1,623 visitors per day in its Pasadena store, and approximately 955 people daily at its Westfield Century City site, with traffic remaining steady throughout the week.

The retailer’s Skin Scan service, which provides an in-depth personalised skin care analysis, has been a key driver of in-store engagement too.

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On average, 187 consultations are performed per day via Skin Scan in the Pasadena location, and 113 in Century City, underscoring “strong consumer interest in experiential beauty retail”, read a company statement.

Across social media, user-generated content (UCG) related to the store openings surpassed 2,300 posts during the first month, generating more than 9.4 million combined views on platforms TikTok and Instagram.

Online interest extended well beyond the store openings themselves too.

Google Trends reported that search interest for ‘Olive Young’ reached its highest recorded level on 30 May, which followed the launch of the company’s Pasadena location.

Olive Young offers skin analysis services in its US stores

Searches for terms such as ‘Olive Young Pasadena’ and ‘Olive Young USA’ also increased significantly during this time, found Google Trends.

Established in 1999, Olive Young is a leading beauty and lifestyle retailer, with more than 1,380 stores in South Korea.

The opening of the retailer’s first two US stores is part of its broader plan to crack the American beauty market, with Olive Young also bringing its K-beauty festival to the US for the first time this year.

Talking about how well its first two US stores have performed so far, Sunghyun Shin, CFO, Olive Young USA, said: “What has been particularly encouraging is not only the strong customer response, but also the level of interest we are seeing from the broader retail ecosystem.

“Consumers from diverse backgrounds and regions are actively seeking out Olive Young, while leading brands and retail partners increasingly recognise us as a key platform for discovering K-beauty.

“We believe this momentum provides a strong foundation for our continued growth in the US.”

Olive Young’s US store performance data revealed that the K-beauty retailer is attracting shoppers from beyond its immediate trade areas.

Customers have travelled from across California, including the Bay Area and San Francisco, as well as from Las Vegas and other out-of-state markets, claimed the company.

New Olive Young stores are planned for Del Amo and Irvine in California, with openings expected next year.