Bouffe Dry Spray is a new multitasking aerosol spray designed to give instant root lift and the illusion of thicker hair. Not only does Bouffe instantly cover regrowth, it also boasts anti-ageing properties and helps soak up excess oil, contributing to the volumising effect without leaving hair heavy. Bouffe contains silica silylate, which bulks up the hair by increasing friction between hair fibres, as well as absorbing moisture without leaving any powdery residues. The product comes in six non-permanent shades, one non-coloured spray and a fixing spray, all of which can be washed out with shampoo. According to its makers, Bouffe provides a cotton candy feel, designed to impart amazing volume which can be revived throughout the day by scrunching.
Instant thickness from Bouffe
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Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Read moreHair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
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Hair Care
![Mielle kicks off second season as NFL’s Official Textured Hair Care Partner]()
Mielle kicks off second season as NFL’s Official Textured Hair Care Partner
Hair care brand Mielle adds Philadelphia Eagles quarterback Jalen Hurts and Houston Texans defensive end Will Anderson Jr. to its NFL roster as it builds on its existing partnership with the American football league
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Body Care
![Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands]()
Monday Haircare’s Jaimee Lupton’s billion-dollar mission to democratise beauty – and launch 20 new brands
Jaimee Lupton, founder of Monday Haircare and body and fragrance brand Daise, on building and scaling winning brands, reaching AUD $1bn sales this year and why she is going to launch 20 more brands
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Ingredients
![Kromboost: Protein bioactive for hair longevity]()
Kromboost: Protein bioactive for hair longevity
Kromboost is Provital's bioactive, upcycled hydrolyzed barley protein active, sourced from local malt rootlets. Rich in peptides, polyphenols and serine, it strengthens hair, boosts hydration and shields dyed colour from heat damage. Ex vivo studies show up to 152% less breakage and 199% better colour retention in leave-on, plus 166% in just one 3-minute rinse-off wash. Cosmos approved, Halal and Vegan certified, 100% natural origin. Used at 2%.
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