Anatomy of Dreams is Valentino Beauty’s new collection of haute couture perfumes, inspired by the hedonistic spirit of Rome. The seven unique fragrances and two fragrance enhancers are each crowned with the Classic INUNE pump from global leader in dispensing systems, Aptar Beauty. As a luxury brand favourite, Classic INUNE adapts seamlessly across multiple references, while supporting the layering trend prevalent in the fragrance category.
A classic design for a timeless collection
All seven fragrances (30ml and 100ml formats) and two enhancers (30ml) feature the Classic INUNE pump paired with a stepped collar, both manufactured and decorated in Aptar Beauty’s French facilities.
The decoration reflects Valentino Beauty’s craftsmanship and the collection’s fragrance stories, which evoke Italian memories and contemporary times. The pumps and collars are anodised in a specific colour-matching hue. The top of the actuator is branded with a ‘V’, laser engraved after the anodisation process, to reveal the natural colour of the aluminium.
“Classic INUNE is a best-seller in our prestige fragrance pump portfolio. It is fast becoming a favourite among luxury houses, who require premium high-performing solutions that adapt to their different collection styles while ensuring a strong brand image.” said Louise Maillot, Regional Platform Manager Prestige Fragrance, Marketing EMEA at Aptar Beauty.
Compatible with new fragrance personalisation trends
The seven different scents in Valentino Beauty’s collection can be layered and personalised with two fragrance enhancers, that can also be worn alone. Classic INUNE’s precise diffusion perfectly lends itself to layering behaviours – a trend among consumers who are personalising blends as part of their identity*.
“Consumers are curating their own, tailored scents through layering. Collections like Anatomy of Dreams encourage them to experiment, adding a whole new level of engagement with the product. Classic INUNE offers customers the ability to personalise their scent by helping them mix, match and explore, applying a precise and quick spray of fragrance they can build up, layer by layer,” said Sophie Magdelaine, Global Platform Senior Marketing Manager, Fragrance at Aptar Beauty.
A prestige pump designed for high-performance
Classic INUNE is a perfect match for prestige fragrances like Anatomy of Dreams. The elegant fragrance pump features an SNI15 neck finish and timeless design with pure, clean lines. Its soft actuation delivers a quick, fine spray at a 30° angle. The robust pump offers an invisible mechanism and high compatibility with a wide variety of formulas, including some alcohol-free. With no contact with metal within the pump, it preserves the olfactive neutrality of the unique gender-neutral fragrances of the collection.
Like the rest of the INUNE range, Classic INUNE is POM-free**. The pump is recyclable together with the bottle in the glass recycling stream (subject to local capabilities).
