It’s hard to think of anything softer or more delicate than a baby’s skin. And what’s more delicious than the smell of a newborn’s head, which is proven to trigger the pleasure pathways of women’s brains, whether they’re the mum or not? Babies are biologically designed to be so cute that you want to care for them, despite the sleepless nights.
Is baby care too parent-centric?
Too many baby care and children’s products are designed to appeal to parents, but not their offspring, says Sara Jones from DewGibbons + Partners
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Lynx’s World Cup 2026 marketing campaign scored 7 billion in social reach. Here’s how…
Read moreLynx, the deodorant brand owned by Unilever, took centrefield in 2026 with a World Cup advertising campaign that scored all the goals. Caroline Gregory, Global Brand Director at Lynx/Axe, reveals the highlights from the brand’s marketing season
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Marketing
Lynx’s World Cup 2026 marketing campaign scored 7 billion in social reach. Here’s how…
Lynx, the deodorant brand owned by Unilever, took centrefield in 2026 with a World Cup advertising campaign that scored all the goals. Caroline Gregory, Global Brand Director at Lynx/Axe, reveals the highlights from the brand’s marketing season
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Click here to find out more.
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Ingredients
K18 enters hair longevity category with £110 serum that addresses premature ageing
K18’s FutureIQ Biomimetic Hair Longevity Serum claims to ‘support the scalp environment before visible signs of ageing appear’, using MultiVital technology to support oxidative defense, follicle anchoring, pigmentation and scalp resilience
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Ingredients
Inside Dermalogica’s big innovation plans: longevity science, AI and biotechnology
The Unilever-owned heritage player’s innovation pipeline for the next two years sees it ramp up R&D in longevity science, AI-designed functional peptides, sun care filters and biotechnology to ensure better skin barrier health