Martha Stewart (pictured above right) and Julia Fox (above left) are among the A-listers who have stripped down for MAC Cosmetics’ new nude lipstick and liner campaign.
The ‘I Only Wear M·A·C’ campaign features “a series of explicit images of outspoken cultural icons” to celebrate the make-up brand’s new versatile 28-piece Nudes Collection.
The campaign aims to “prove that nude is anything but neutral”, using striking visuals of celebrities who have “dared to bare their individuality” and unique styles.
“With ‘I Only Wear M·A·C,’ we wanted to ignite a conversation that extends far beyond beauty,” said MAC Cosmetics Global Creative Director Drew Elliott.
“By bringing together a bold line-up of cultural icons who are unafraid to speak their truth, we are proving that MAC Nudes are not just about blending in – they are about standing out and sparking pop-cultural chaos.”
In the campaign, actress and model Julia Fox can be seen riding the New York subway in the buff.
Lifestyle business woman and television personality, Martha Stewart, is pictured in a kitchen in a silky robe applying a MAC Cosmetics nude lipstick.
American professional football wide receiver Odell Beckham Jr. (pictured below left) also features, taking a shower covered in kiss marks.
MAC Cosmetics said the campaign aims to “prove that nude is anything but neutral”
Meanwhile, British singer-songwriter Beabadoobee (pictured above right) and American television personality Tiffany ‘New York’ Pollard also both strip down, wearing just their favourite MAC nude shades.
Each image highlights the “diversity and freedom of expression that defines MAC”, said the Estée Lauder Companies-owned brand in a statement.
MAC Cosmetics’ new Nudes Collection is a curated line-up of nude shades for lips and eyes that are designed to complement every skin tone.
Among the range is Lip Pencil in OG Spice, Powder Kiss Liquid Lip in six new shades and Lustreglass Lipstick in three new shades.
Plus, Macximal Matte lipstick in six new shades and Macximal Satin lipstick in four new shades.
This is not the first bold beauty advert that Fox has starred in, having previously appeared in Isamaya Beauty's BDSM-themed marketing campaign.