Kiehl's and Selfridges team up to support the Terrence Higgins Trust
Kiehl’s have teamed up with The Attic Room retail consultants to create a window display and in-store promotion, the proceeds from which will benefit HIV charity the Terrence Higgins Trust.
Kiehl’s have teamed up with The Attic Room retail consultants to create a window display and in-store promotion, the proceeds from which will benefit HIV charity the Terrence Higgins Trust.
The window represents the Christmas feel of the season while emphasising the serious point of the charity's ethos and the importance of being vigilant about one's sexual wellbeing.
Shaun Bates, retail director at the Attic Room said of the initiative: “We have been delighted to work on this promotion with Kiehl’s. The Terrence Higgins Trust is a great cause and we hope that this will help widen the message to support the charity just from this promotion alone.”
Products sold in store will include a range of charity canvas shoppers which will retail at £5 each. Kiehl’s is also donating 100% of the proceeds from its limited edition Lip Balm Number 1 to the cause – this item will be sold in all Kiehl’s shops throughout the month of December