Kiehl’s has teamed up with The White Lotus on a limited edition collection as the business aims to tap into powerful cultural moments to expand its reach.
The White Lotus x Kiehl’s Resort ReSet Collection is a curated skin care set inspired by the “escapism” of the show, while also reflecting the “luxurious, yet, relatable appeal” of the beauty brand.
The L’Oréal-owned brand’s exclusive set is dropping at the same time as the launch of season three of the popular HBO drama (16 February) for maximum effect.
The White Lotus Season two finale drew a record high viewership of 4.1 million in the US on its launch night, up 46% from the series’ previous best, reported Variety.
“This partnership reinforces Kiehl’s as a brand that not only creates high-performance skin care but also taps into cultural moments that resonate with our audience,” Steven Waldberg, Kiehl’s SVP of Global Brand Engagement, told Cosmetics Business.
“By aligning with The White Lotus, we are expanding our reach to a
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