Klarna

Activities: Marketing

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Analysis: Estée Lauder Companies’ underperforming brands amid portfolio review CEO Stéphane de La Faverie confirmed the beauty giant is reviewing its brand portfolio as it seeks a return to profitability, placing some of its underperforming brands in the...
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal is fuelling the future of AI – and it is only just getting started Guive Balooch, Head of Augmented Beauty & Open Innovation at L’Oréal Groupe, pulls back the curtain on L’Oréal’s artificial intelligence (AI) strategy and his role in...
  3. Amazon Beauty launches dedicated K-Beauty storefront It follows an increasing number of beauty businesses expanding their reach via the e-commerce giant , as well as K-beauty growing three times faster than Amazon’s average...
  4. Sephora USA lands $775,000 fine over ‘improper hazardous waste management’ A civil enforcement action was filed against the LVMH-owned retailer that alleged improperly handled waste, largely consisting of damaged, returned or expired items which could...
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The untold story of… La Roche-Posay’s Anthelios sunscreen The L’Oréal-owned brand reveals how its 39-year-old Anthelios SPF franchise became, and has remained, a category-defining sun care range in Cosmetics Business’ ‘Untold...

Upcoming event

Safety Assessment of Cosmetic Products – Module 2: Toxicology 1

7 October 2025 | Virtual See all

Related Content

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The business of Bridgerton: The TV collabs reaching beauty fans

With Bridgerton season three around the corner, Cosmetics Business explores how beauty is creating a lead role for TV collabs
Recruitment

Klarna’s Head of UK Business Alex Marsh resigns after nearly five years

Marsh, who grew the company’s UK consumer base from 1.5 million to 18 million-plus, has announced he is stepping down
Finance

Paris Hilton tweaks catchphrase for Klarna campaign

Y2K nostalgia meets Gen Z in a campaign also featuring beauty influencer ‘baddie’ Bretman Rock
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

The sweetest deal: Price comparison apps are winning beauty bargain hunters

Consumers are looking for ways to save money, and price comparison sites and apps can do the job for them. But how well are they working in beauty?
Retail

Cosmetics Business reveals the top 5 budget beauty trends of 2023 in new report

Consumers' economic concerns and the rising cost of living is impacting beauty trends in new and surprising ways as they seek affordable and cheap alternatives
Body Care

Hair mists and body yoghurts see Black Friday sales spike

Klarna shopping data showed hair care and skin care as especially popular among US consumers
Marketing

Klarna unveils price comparison tool to boost affiliate programme

The Swedish fintech company’s in-app tool aims to help consumers “shop smarter” by searching and comparing offers across thousands of retailers
Subscribe now