Kleenex debuts cleansing range

Published: 7-Sep-2011
Skin Care

Re-discovers beauty heritage

Kimberly-Clark is introducing a range of skin cleansing products under its Kleenex tissue paper brand. The line, which comprises Facial Cleansing Wipes, Eye Makeup Removal Wipes, Facial Cloths and Shine Absorbing Sheets, leverage Kimberly-Clark’s ecoform technology, meaning the wipes are made with 65% natural fires from certified sources and have a lower environmental impact than a standard spunlace wipe.

Kimberly-Clark says with the new range Kleenex is returning to its health and beauty roots, noting that when the originals tissues launched in the 1920s, they dominated the beauty sector with women using the product to remove cleansing cream or make-up.

“The new range has been developed by drawing on our heritage and applying it to modern women’s routines. The Facial Cloths in particular are an innovation in the otherwise stagnant cotton wool category, providing a more effective, softer and larger alternative for removing cleansers, face washes and facemasks,” commented Alana Hedley, European brand manger for Kleenex. “The Shine Absorbing Sheets effectively remove excess shine from the skin without removing make-up or compromising on soft-touch materials and it is our aim to make these sheets an integral part of the face care category.”
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