Knight & Wilson, the UK-based hair care company, has unveiled its new Colour Freedom Metallic Glory collection.
The collection taps into the trend for grey and pastel hair shades with six hues: Metallic Beige, Metallic Bronze, Metallic Rose, Copper Blush, Grey Pearl and Metallic Mahogany.
Founder Lee Bannister said: “While our semi-permanent range of vibrant hair colours continues to go from strength to strength with strong sales across Europe we’re delighted to be evolving our permanent Metallic Glory collection.
“Our development team is constantly looking for inspiration, to pin-point the next big thing in hair colour, and we believe these metallic warm shades will capture the mood of next summer with their easy to wear, flattering warm tones.”
All of the colours are free from peroxide and harsh chemicals, and contain shea butter and argan oil.
Consumers are advised to pre-bleach or lighten hair to a clean, white blonde to achieve maximum colour results.
The collection will be available exclusively at Superdrug from mid-January.