La Roche-Posay named top clinical brand as science-led skin care surges in 2025

By Alessandro Carrara | Published: 13-Nov-2025
Skin Care

The clinical skin care segment has seen a boom in demand, led by social media influencers who are turning heady science terminology into understandable and relatable content

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La Roche-Posay has been named the top clinical beauty brand in 2025 in terms of media value. 

The L’Oréal-owned skin care brand had a ‘Media Impact Value’ (MIV) of US$382m for the year, according to software solutions firm Launchmetrics’ 2025 Beauty Industry Growth Playbook. 

MIV is Launchmetrics’ benchmark of a brand’s monetary value, based on media mentions across social media channels. 

La Roche-Posay’s position at the top reflected the strength of the brand’s “regionally-owned media strategy”, Alison Bringé, CMO, Launchmetrics, told Cosmetics Business.

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