Lab Series launches new eye cream to tackle 5 signs of ageing

By Becky Bargh | Published: 4-Jan-2018
Skin Care

MAX LS Power V Instant Eye Lift will hit UK shelves on 15 January


Male skin care brand, Lab Series, has launched its latest anti-ageing eye cream, MAC LS Power V Instant Eye Lift (£43).

The Estée Lauder-owned brand’s patented LS Power V technology has been used to improve five key signs of ageing.

This includes, boosting moisture around the eye area, providing a tightening sensation, firming the look of the eye area, minimising the appearance of lines and wrinkles and improving puffiness around the eyes.

The formula also contains the brands Molecular Age-less Complex, a blend of naturally-derived extracts said to slow down the rate that skin appears to age.

Jodie Boland, Lab Series Grooming Director, said: “With MAX LS Power V Instant Eye Lift, you immediately see a difference around the eyes, which refreshes the look of your entire face — a great confidence booster for my clients and models on set.”

The product first went on sale online on 1 January but will be available in selected stores in the UK from 15 January.


See more

You may also like

Colour Cosmetics

It’s a love story: How beauty brands are marking Taylor Swift and Travis Kelce’s engagement

Read more
As singer Taylor Swift and American football tight end Travis Kelce’s engagement announcement takes over the internet, Cosmetics Business looks at how beauty brands are getting involved ‘authentically’ on social media

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations
  3. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Why scar care is beauty’s next breakout trend As the beauty industry caters for a more diverse range of skin needs, Julia Wray explores how ingredients makers are tapping scar care as the next skin and body care trend
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Colour Cosmetics

It’s a love story: How beauty brands are marking Taylor Swift and Travis Kelce’s engagement

As singer Taylor Swift and American football tight end Travis Kelce’s engagement announcement takes over the internet, Cosmetics Business looks at how beauty brands are getting involved ‘authentically’ on social media
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Club Conversion: How beauty’s try-hard approach has won over rugby

From scrums to serums, the rugby industry is getting a glow-up thanks to nail sponsorships and open conversations surrounding self-care, but how can beauty brands score authentic partnerships in this new arena?
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 new beauty launches you don’t want to miss

From rich fragrances by Kilian, Rare Beauty and Tom Ford, to sensitive skin care essentials from Youth to the People and M&S Beauty, these are this week’s biggest beauty launches.
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From concept to shelf: The untold story of 7 iconic beauty products

YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam and CeraVe’s Moisturising Cream are category-defining beauty items. CB reveals how these products, and four others, reached cult status in our ‘Untold Story’ series
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 8 beauty launches for August

Sol de Janeiro, e.l.f. Beauty and Sculpted by Aimee are among the beauty brands that have released new make-up and skin care products this August
Skin Care

Clinique named Beauty Partner of Red Roses ahead of Women’s Rugby World Cup

The Estée Lauder Companies-owned skin care brand is the England women’s rugby team’s first official Beauty Partner, taking Clinique’s investment in the sport to an ‘elite level’
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 beauty launches heating up July

From Jo Malone London’s new Granada-inspired scent to an activated sea water-containing blush from Victoria Beckham Beauty, discover eight fresh products raising the temperature this summer
Subscribe now