L’Oréal Groupe has further cemented its commitment to sustainability by joining post-consumer food-grade polypropylene circularity initiative NEXTLOOPP Americas.
The partnership makes L’Oréal the first major brand owner to join the consortium.
The cross-industry initiative, led by engineering organisation Nextek, sets out to create a closed loop for food-grade recycled polypropylene throughout the region.
An extension of the original NEXTLOOPP project in Europe, which L’Oréal joined in 2022, the project aims to create food-grade and INRT-grade recycled polypropylene (rPP) from post-consumer packaging waste.
The project aims to introduce infrastructure, technologies and regulatory pathways to build safe and scalable recycling processes.
Artificial Intelligence (AI)-driven sorting, high-performance cleaning and decontamination systems and NEXTLOOPP’s own PPristine resin process are just some of the technologies driving the project.
“We are delighted to welcome L’Oréal as the first brand owner to join NEXTLOOPP Americas,” said Edward Kosior, founder and President of NEXTLOOPP.
“Having worked closely together in Europe since 2022, extending this collaboration to the Americas is a natural next step as we scale our proven model globally.”
In 2022, the companies joined forces on the other side of the Atlantic to turn post-consumer packaging waste to food-grade recycled polypropylene.
Nextek’s technologies allowed the companies to separate and decontaminate food-grade polypropylene in line with UK, EU, and USA standards.
Marcio Amazonas, VP of NEXTLOOP Americas, added: “L’Oréal’s participation provides a bridge between the European and American programmes.
“It strengthens cross-market collaboration, accelerates knowledge transfer, and shows how circular packaging can work at scale across continents.”
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