New Products:
SWT-7: New anti-ageing active ingredient targeting self-regenerative stem cell technology
Advanced medical research is an unlimited source of inspiration for the identification of new biological mechanisms of action applicable to the cosmetic industry. Influenced by the latest discoveries in reconstructive tissue engineering for the treatment of severely burn injuries, Lucas Meyer Cosmetics designed SWT-7, capable of stimulating keratinocyte proliferation to regenerate thin epidermis and improve the look of aged and wrinkled skin. This never-seen before mechanism of action is based on stem cell therapy with a cell-to-cell communication between adipose-derived stem cells (ADSC) and keratinocytes through growth factors action.
Titrated in swertiamarin, an iridoid extracted from Indian gentian leaves, SWT-7 is a patented natural high tech anti-ageing ingredient acting through an innovative biomimetic pathway on the reduction of the appearance of wrinkles, especially vertical wrinkles and lip contour wrinkles in only 7 day! SWT-7 has also proven its efficacy in migration of lipstick.
Lucas Meyer Cosmetics proposes SWT-7 in a liposoluble version which is the fruit of a highly innovative technology using phospholipids as inverse emulsion provider. Small droplets of water solution of swertiamarin are dispersed in an oil phase easy to add to oil phases. Resistant to high temperature, it can be heated and introduced in a lipstick or oil balm composition.
New results:
Happiness in a Jar Concept: New results on positive emotion & pleasure upon Lucas Meyer Cosmetics emulsifiers application
Having already gained recognition for their sensory qualities, the unique and sophisticated textures of Lucas Meyer Cosmetics’ emulsifiers now offer, for the first time, the guarantee of customer pleasure upon application. Given the abundance of cosmetic products on the market, winning the loyalty of a customer base constantly thirsting for performance is becoming increasingly difficult. In addition to its efficacy, the pleasure the customer gets from applying a formula is also a factor in its success. New studies have shown that our emulsifiers containing phospholipids are capable of invoking this positive emotion, resulting in complete customer satisfaction.
In 2014, Lucas Meyer Cosmetics successfully demonstrated their added value by highlighting their hydrating powers with clinical studies and their ability to boost the efficacy of the active ingredients within a formula by increasing their bio-availability. But now, in 2015, Lucas Meyer Cosmetics used various techniques developed by specialists in psychology and neuroscience to scientifically measure the pleasure that these ingredients induce upon application!
This study analyses consumer’s behaviour and physiological reactions to a product. The behavioural element represents the behaviour that the user adopts in response to this emotion and results in facial micro-expressions and variations in vocal intonation, among other things. The physiological element, relates to the way in which the body reacts to this emotion and can be expressed, for example, as a dilation of the pupils or even as an electrodermal response triggered by excessive perspiration, a method used by lie detectors. In all cases, volunteers either preferred the Lucas Meyer Cosmetics’ emulsifiers containing formula to the placebo and we noticed a high increase in parameters confirming the positive emotion triggered by the product.
This never-seen before new data will ensure the success of future best-sellers - real moments of pleasure with the power to turn any customer into an addict.
New Concepts:
My Make-up Routine: Top-Level Colour Cosmetic Products Combining Sensoriallity & Activity
Lucas Meyer Cosmetics presents its latest formulas in a colour cosmetic concept:
Day makeup look: a sheer, natural and fresh beauty look ideal for everyday wear! It is composed of:
- My Protective DD foundation, a nude coverage with a protective shield. This Daily Defence foundation combines a multi-protection action with a nude and even skin tone result. It has a supple luxurious texture with a soft and comfortable skin fell. The protective shield against external aggressions is provided by Superox-C, Simulskin and sun filters;
- My Beautifying Loose Powder, a treating powder for exquisite complexion which give a natural-looking sun-kissed glow for a perfect finish all day long. The active silky powder is minimising flaws and provides a silky skin feel. This powder allow a shin control with Matipure Oil Free, a younger looking skin with ChroNOline and a natural tanning effect with Melactiva;
- My 2-in-1 Eyeliner & Shadow, a multi-use product which provides fuller eyelashes. Light and cool gel-cream texture provide a gliding and uniform application thanks to Ecogel. This eyeliner is an active eyeliner with Capixyl providing thicker and fuller eyelashes.
Night makeup look: A touch of glamour and seduction lasting all night long with:
- My Perfect Foundation for ideal coverage for flawless results. It has a fluid texture with a great slippery effect despite of a high content of pigments for an even complexion. Elix-IR and Riboxyl entrapped in our liposome technology Pro-Lipo Neo provide maximal anti-ageing action;
- My Shimmering Eye shadow Cream, is an astonishing cream-to-powder which is perfect for smoky eye with intense colour. This silicone-free creamy texture provided by Biophilic H has an easy, pleasant and soft application that dries down to a powdery finish.
