The result of Lumson's immense expertise in working with and decorating glass, a noble and versatile material perfect for enhancing cosmetic products, the new TAG ELECTA finds absolute harmony in its proportions. A shape with a sculptural, harmonious design, defined by geometric purity and precision. A solution that combines functionality without sacrificing aesthetics. The linearity of the shape is blended with an original touch of colour: orange- a vibrant hue that exudes passion, energy, vitality, and thanks to an inner lacquering decoration technique, highlights the bottle’s contours to absolute perfection. All this is adorned with gold hot stamping, a collar that is also reflected in the shiny gold cap and pump.
TAG ELECTA, with its architectural solidity, represents a contemporary solution with distinctive character. Design and sophistication, without overlooking safety and sustainability. Thanks to pouch technology, the new TAG ensures perfect formula integrity, protecting it from the risk of contamination. Moreover, like its predecessors, it is an airless option that facilitates responsible consumer practices thanks to the possibility of separating the components (glass from plastic) for recycling.
TAG ELECTA is only the beginning of the many innovations set to define 2025 — a milestone year for the Italian company as it celebrates its 50th anniversary and gears up to introduce several new products.
