MAC Cosmetics taps ‘fearless’ Chappell Roan to front 2026 Viva Glam campaign

By Amanda May | Published: 9-Jun-2026
Colour Cosmetics Marketing

Singer and ‘camp icon’ Chappell Roan is the face of MAC Cosmetics Viva Glam charitable initiative, fronting a three-piece limited edition lipstick collection, with the make-up giant donating 100% of sales to organisations championing equality

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MAC Cosmetics has appointed Chappell Roan as the face of its 2026 Viva Glam campaign because she is “fearless” and “unapologetically herself”.

The American singer-songwriter, who is also a brand ambassador for the make-up company, will front MAC Cosmetics’ 2026 Viva Glam charitable initiative, which donates 100% of sales of its Viva Glam lipsticks and lip glosses to organisations championing equality globally.

Described by the Estée Lauder Companies-owned brand as a “camp icon”, Roan’s appointment shines a spotlight on MAC Cosmetics long-standing mission of supporting charitable initiatives across sexual, racial and gender equality.

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“Chappell is the perfect Viva Glam girl,” Nicola Formichetti, Global Creative Director, MAC Cosmetics, told Cosmetics Business.

“She represents a new generation of artists who

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