Pure Beauty

Meet the Buyer: Greener Beauty on setting a sustainable industry standard

By Alessandro Carrara | Published: 16-May-2023

Vic Wood, founder and CEO of Greener Beauty, on the brand’s sixth year of trading, why supporting sustainable beauty brands is key and how beauty can give back to the environment

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Greener Beauty was launched by Vic Wood after she noticed the growing number of vegans struggling to find quality ethical beauty products easily.

The retailer tests everything it stocks in house before deciding to sell it, ensuring the product is effective and cost effective whatever the price point.

Notably, it also does not sell products from any brands that sell in China, where it is a legal requirement to test on animals.

In this exclusive Q&A, Wood, who is also CEO of Greener Beauty, talks us through the retailer’s offering and how beauty can give back to the environment.

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