As you stroll from the bags and accessories section of your favourite luxury department store to peruse its beauty hall, you may be forgiven for experiencing a sense of déjà vu.
You pause to test Miu Miu’s new gourmande chypre EDP Miutine and – running your thumb across the contours of its bottle – think “this is familiar”.
Or maybe it is the couture compacts for YSL Beauty’s Make Me Blush making you do a double take?
Eventually, you reach Dior’s beauty concession and treat yourself to Diorshow Overvolume, the most recent mascara in the Diorshow line – a nod to the brand’s Lady Dior handbag minus the £5,000 price tag.
It is official. In 2025, you cannot avoid beauty’s hottest reference: the quilted handbag.
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