This article was originally published in The Future of Beauty Trend Report. Receive your copy here
Long talked about by academics, researchers and increasingly ingredients suppliers, neuroscience looks poised to come into the mainstream in 2026. And a flurry of new products and concepts focused on the connection between skin and mind are starting to emerge.
“The way people are thinking about their health and wellbeing is far more holistic than everbefore,” says Emma Chiu, Global Director of VML Intelligence. “Before we would look at things in silos, but now increasingly, we know there is so much interconnection between everything,” she says, and that feeds through to beauty and skin care products.
Dr. Katerina Steventon, a clinician and consultant to the industry specialising in psychodermatology in personal care, says: “2026 will hopefully mark a shift from storytelling about the brain to science-rooted formulations and rituals that modulate affect, resilience and cognitive load through sensory design. We will see fewer vague ‘neuro-claims’ and more evidence-aligned approaches that respect the current state of neuroscience – especially the limits of what can be claimed in the personal care space.”
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